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Andre Heimgartner is a young driver, 15 years of age as at June 2010, with a bright future in motorsport who has already excelled in both single seater race cars and tin tops (saloon cars).
The opportunity exists for a principal naming rights sponsor to take advantage of the high profile and marketing value of motorsport to promote their brand.
Motor racing has a broad audience encompassing family groups in the mid to high income groups with significant discretionary spending power. This makes the sport an attractive platform from which to promote a wide range of products.
Tier 1 motor racing in which Andre competes features mainstream television coverage each week during the season. As a competitor who consistently runs at or near the front of the field the cameras spend a good degree of that coverage focused on Andre and his car. The Motorsport Company, promoters of the series, have impressive data on total television time and audience numbers for Tier 1. Click here for more information.
Already Andre has won the NZ Winter Formula Ford Series, the South Island Formula Ford Championship and the Ron Frost Memorial Trophy while at the midway point of the 2010/2011 season he leads the NZ Formula Ford Championship. He has also competed successfully in Australia and will return to compete across the Tasman in 2011. The likelihood is that Andre will progress into the Toyota Racing Series (TRS) next season. TRS is New Zealand's premiere and fastest Tier 1 Class, attracting top class international drivers to our country.
The next step in Andre's career would be to give consideration to offers already in hand to drive in Europe or the United States.
This is an opportunity to get in on the ground floor with a young driver with the potential to go a long way in the sport.
A principal sponsor can receive the following opportunities from being involved in Andre's motor racing campaigns - negotiable dependent upon the level of sponsorship and race day regulations etc.
- Naming, branding, rights to Andre's car - ie. the ABC Company
- Major signage placement on the car, driver and crew overalls and team clothing
- Opportunity to carry out promotions with Andre and the car
- High visibility on television, websites, magazines and general media
- Naming rights will be referred to in team press releases, interviews and podium speeches.
- Exposure to significant live audiences
- Banners, promotional signage and communication with the public in the pit area on race days.
Links to and from andreheimgartner.com which receives approximately 114,000 hits per annum.
Your staff and customers can receive a behind the scenes insight on race days and receive Andre's personal race reviews. There are also opportunities to arrange Hot Lap track days & in merchandise.
To find out more, contact:
Mark Heimgartner
Or by using the contact page
Message from Andre:
Every successful motorsport professional got there in no small part through the generosity of a sponsor or group of sponsors.
This sport not only extends and demands athletic ability, mental toughness, and out right skill, it requires considerable funding during the early years of top level competition.
The return can be significant once a successful transition has been completed into the professional ranks. This is definitely a two way street and I am acutely aware of my obligations to deliver returns and build mutually beneficial relationships.
Your consideration of this proposition is hugely appreciated . I would value the opportunity to meet and explore any avenues which may lead to our win / win association.
Sincerely
Andre Heimgartner
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